Home News Mobile Game Market Share Has Fallen By 10%

Mobile Game Market Share Has Fallen By 10%

by Abdul Wassay
Mobile Game Market Share

The mobile game market share seems to have fallen by 10%. Most mobile game genres have seen a decline in spending and downloads in the first half of 2022. According to a new report, the total mobile gaming market has also been falling by 9.6% year-over-year.

According to a new report by Sensor Tower Game Intelligence data, the value of the mobile game market had dropped to $11.4 billion in the first half of 2022. During this decline, only two categories saw an increase in revenue. Those were Arcade and Tabletop games.

The revenue for Arcade games increased by 14%/8 percent year-over-year, bringing the revenue to $176 million. Other genres weren’t as lucky; from casual to RPGs, all of them saw a decline. However, the ones with the biggest decline were racing games. Racing games saw the largest decline, with a 28.8 percent drop in revenue year-over-year. The revenue for geolocation augmented reality games also dropped by 26% during this period.

This drop in revenue was also followed by the news that mobile game downloads, in general, fell by 2.5% year-over-year to just 2.4 billion. The revenue for the second quarter of 2022 also dropped. It saw a decrease of 11.4%, just $5.6 billion. Downloads remained relatively flat at 1.2 billion.

Sensor Tower stated some reasons for the overall drop in the mobile gaming market, which have provided a few challenges for the industry. Those are inflation, the end of the COVID-19 lockdown, and recent privacy changes such as the deprecation of the Identifier for Advertisers tag.

Sensor Tower also stated that the drop doesn’t mean that mobile game publishers can’t be successful or not be able to launch new titles which become popular. However, the chances of the industry making a comeback will depend on various challenges later this year, such as improvement in macroeconomic factors and whether or not publishers will be able to adapt to the privacy changes.

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